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Asean Flexible Packaging and the Rise of Premiumization

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Asean Flexible Packaging The Asean Flexible Packaging industry is witnessing a significant trend towards premiumization, where manufacturers and brands are elevating the packaging experience to cater to discerning consumers seeking higher-quality, aesthetically appealing, and unique packaging solutions. As the region experiences economic growth and rising disposable incomes, consumers are increasingly willing to pay a premium for products that offer added value and a sense of luxury. Premiumization in Asean Flexible Packaging goes beyond merely providing functional packaging; it involves creating a memorable and immersive experience for consumers. The packaging becomes an extension of the brand's identity, communicating a sense of sophistication and exclusivity. As a result, brands are investing in innovative design elements, high-quality materials, and advanced printing technologies to elevate their product presentation. Global ASEAN flexible packaging market was valued at US